Advertising banners of Georgian wine in New York

With the financial support of the National Wine Agency and the agencies of the agency's American marketing company Colangelo & Partners, as part of the Georgian wine marketing campaign in the USA, banners were placed in advertising "light boxes" at 18 bus stops in New York City, Manhattan. 

the so-called "Outdoor" campaign lasts for 4 weeks and is focused on the customer. This time of the year, in particular, the Christmas period, is the most active in terms of sales, which will contribute to the growth of the target audience and, therefore, will have a positive effect on the export rate.

The United States of America is one of the strategic export markets for Georgian wine. With the support of the National Wine Agency, the targeted marketing activities that have been ongoing since 2013 have significantly contributed to the increase in the awareness and export of Georgian wine to the USA. 

Marketing campaign of Georgian wine in the USA is carried out by the National Wine Agency to the largest American marketing company. It is carried out in cooperation with the company Colangelo&Partners. As part of the campaign, tasting-seminars are held for wine professionals and representatives of the wine trade in different cities of the USA; Georgian wine is presented at international exhibitions; Wine tours in Georgia are organized for media, sommeliers and sales representatives, which contributes to better familiarization and promotion of Georgian wine in the American market.

The advertising campaign of Georgian wine in the USA has become particularly active in the last 3 months. Georgian wine was presented at a number of events: at the large-scale Georgian wine tasting "Wines of Georgia Grand Tasting" (Los Angeles), at the international wine festival "Karakterre" (New York), at the international wine exhibition "Orange Glou Fair" (New York), at the first Georgian amber wine festival "Amber Georgia" (New York), at the international exhibition of natural wines "RAW Wine NYC" (New York), "San Diego Food + Wine Festival" (San Diego), Georgian wine festival Recently, one of the most popular wine shows in the USA - "V is for Vino" prepared an extensive story. In addition, Georgian wine tastings were held in large supermarket chains and retail facilities in various US states.