8 million will be spent to promote tourism in Adjara

8 million 267 thousand 400 GEL is provided for the promotion of Adjara region in the 2026 budget. The Department of Tourism of Adjara will spend this amount without a tender, in a simplified manner.

Adjara Tourism Department has already applied to the State Procurement Agency to obtain approval for simplified purchases.

According to the department's application, in the period from January 2026 to December 31, 2026, advertising services mean "promotion of the Adjara region in international and/or target countries through various advertising activities [including television advertising, online advertising, outdoor advertising, print media and other advertising media]."

"Marketing campaigns are being produced in approximately 25 countries... In addition, the Department of Tourism of Adjara considers the development of domestic tourism as one of the most important strategies for overcoming seasonality, therefore we consider it appropriate to promote and support domestic tourism and continue various campaigns in the long term. for 2026 as well" - writes the department.

How has 8,267,400 GEL been distributed to the department? - according to the procurement portal: "Promotion of the region in international and/or target countries through various advertising activities [including television advertising, online advertising, outdoor advertising, print media and other advertising means] - budget 4,200,000 GEL. Promotion of the tourist potential of the region through various advertising means and stimulation of tourism - 896,400 GEL. Participation in international events and international Organization of events, participation in international tourism and/or tourism related exhibitions, conferences, seminars, forums, festivals, events and workshops, as well as organization of presentations, conferences, forums, festivals, workshops, various events and PR activities in order to present the tourism opportunities of the Ajara region - 251,000 GEL effort Organization of search, performance, shows, installations, festivals and other PR activities to stimulate domestic tourism, promote tourist products, traditions, culture and encourage travel - 700,000 GEL. Organization of events, master classes, expeditions and various activities in order to improve the quality of service - 400,000 GEL. Organization of an award event for the best tourist service providers of the year in the tourism industry - 200,000 GEL. Production/creation of advertising-presentation photo material for the promotion of tourism in the region; Photo services – 300,000 GEL. Participation in exhibitions, conferences, seminars, forums, festivals, events and workshops related to the organization of international events, international travel and/or tourism - 660,000 GEL. Production of an advertising-presentational video for the promotion of tourism in the region - 500,000 GEL. Information brochure Preparation and printing of e-books [including manuals, guides, guides] and other materials - 100,000 GEL. Research of statistical data, trends, load factor of unregistered accommodation facilities [individuals who rent private houses, apartments and rooms] from the Adjara region on international booking platforms [Airbnb, Booking, Vrbo, Tripadvisor] - 60,000 GEL".

According to the 2026 budget of Adjara, a total of 21 million 215 thousand GEL has been allocated for the Department of Tourism and Resorts. 20 million 494 thousand GEL was allocated in 2025, and 13 million 966 thousand 900 GEL in 2024.

According to the budget law, 52 people will be employed in the department in 2026, as well as this year [47 people were employed in 2024].

In 2024, 1,413,000 GEL was spent for the salaries of the employees of the Tourism Department of Adjara, 1,987,000 GEL in 2025, and 2,176,200 GEL will be spent in 2026.

Source: Department of Tourism of Adjara tament

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