Georgia is a partner country of ITB CHINA 2026

This year, Georgia will be a partner country of ITB China, one of the largest tourism exhibitions in Asia, in Shanghai, China. The official ceremony of signing the partnership agreement was held in Tbilisi. The information about this is disseminated by the National Tourism Administration.  ITB CHINA 2026

Officials of ITB China, representatives of embassies and Georgian tourist companies and invited guests attended the event.

The exhibition ITB CHINA 2026 will be held in Shanghai on May 26-28. The status of a partner country implies high visibility of Georgia and various activities.

At ITB CHINA 2026, Georgia will have an opportunity for exclusive branding of the exhibition space, the image logo will be placed on the official website of the exhibition and in all official digital and printed publications. 400 square meters will be allocated to the promotional stand of Georgia, where cultural performances, gastronomy and wine master classes and tastings will be held. exhibit About 70 Georgian companies will participate, presentations and workshops will be held.

Georgia will host the official opening dinner of the ITB CHINA exhibition. More than 700 leaders in the field of tourism will open the so-called Bayer and a high-ranking guest will attend. Georgian culture, folklore, gastronomy, music program and wine tasting will be presented. On the opening day of the exhibition, the ribbon will be officially cut and the so-called The VIP tour will start with the stand of Georgia. Videos about Georgia will be covered by Chinese media and digital channels.

Presenting Georgia as a partner country at ITB CHINA 2026 will help raise awareness of the country in China and Asian countries and attract tourist flows.

It should be noted that last year, the ITB CHINA 2025 exhibition was attended by a total of 21,000 visitors, more than 1,400 buyers and 700 participants from 85 countries.  Event with more than 75,000 businesses and more than 1,400 media&nbsp ;provided access to a representative.  This year, the organizers of the exhibition expect an increased number of participants.