China may be interested in more American wine

For the Chinese, the more American wine of our Kvevri might turn out to be particularly interesting, - Shalva Khetsuriani, head of the Association of Sommeliers of Georgia, spoke about this on Radio "Kommersant".

To the question - to what extent does Georgian wine have a perspective to occupy a leading position in the Chinese market, Shalva Khetsuriani explains that it will not be easy for Georgian wine to exploit the Chinese market as much as possible, however, the processes and trends taking place there show interesting perspectives.

"Where the alternative of Russia is heard, the issue is always interesting and important. It will not be easy, but there are very interesting processes and trends in wine consumption."

For the Chinese, red wine is associated with French, however, in my observation, the Chinese have almost passed the stage where price mattered, they were crazy about Bordeaux, and this, by the way, even caused a crisis in Bordeaux. It is noteworthy that young people have a greater interest in wine than many S In other countries, however, they are not yet ready for semi-dry, more tannic wines in terms of taste. We need to prepare better and not completely change the preferences of Chinese consumers.

The Chinese have a great respect for antiquity, authenticity, and we have a good marketing resource to get people interested in our wine. It is the wine of our Kvevri, perhaps more Imerian, that will turn out to be particularly interesting for them - says Shalva Khetsuriani.

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