A large-scale marketing campaign continues in Germany

In order to attract tourist flows from Germany, the National Tourism Administration of Georgia is conducting an active marketing campaign. In three cities of Germany, they got acquainted with the tourist potential of Georgia at large-scale "roadshows".

Events were held in Frankfurt, Munich and Berlin. Organized by the National Tourism Administration, 10 Georgian companies were represented at the presentations.

Tour operators had the opportunity to organize meetings with their German colleagues in the framework of B2B format, where cooperation issues were discussed.

Alexander Kartozia, Ambassador of Georgia to Germany, addressed the participants of the "Roadshow".

About 200 German tour operators attended the "roadshows" of the Georgian National Tourism Administration in German cities.

German companies got acquainted with Georgian tourist products, received information about destinations, including winter resorts.

In parallel with the "roadshows", within the framework of the marketing campaign of the National Tourism Administration, throughout the year, in German cities Different types of activities are carried out to present the tourism potential of Georgia, which include outdoor and television advertising, campaigns on social networks and media tours.